ATS Core Values Logo

Building off the former box design for ABCs, we’ve taken that concept and elevated it to a slightly more abstract 3-d and subliminal design.

Keeping similar colors and box concept should help with transition from what ABCs use to be and what they are now.

The absence of space in concept 2 3-D box can subliminally provide audience with the ability to build what core values is to them and their work. A the core is dna.

The triangle also has some of these elements but it a more rigid/closed structure. We prefer the openness of the 3-d box.

The expansion of the design seen in the ppt. has an kinetic energy, with intention of pulling the audience in but also subliminally having core value expand outward.