Defining Brand Strategy

A brand is one of the most important assets of any business.

It represents our business to our associates and clients.

It is what our clients imagine when our business is mentioned.

By defining our Brand Strategy, our team will have a guide, and a measuring tool to help us make decisions to propel us towards our goals.

The Problems

Our brand is not clearly defined.

We don’t know who the business is, who we serve in our business, and why the work we do matters.

We won’t be able to differentiate our business from our competitors.

We can’t effectively go to market without a framework for messaging and identification.

Mission

Our mission is to be the trusted partner and advisor helping to make our world a safer place by securing

the sensitive data and operations of our clients from cyber attacks, managing risk, and achieving compliance.

Vision

MPG SOC will be the best SOCaaS offering in the public and private sector, securing customer environments by leveraging

the most capable technologies and applying our vast knowledge to continually improve the security posture of our clients. 

Design

So once I had a ton of sketches, then I could judge them against the strategy and selected the most promising concepts to execute them digitally.

Here I simply designed multiple variations of each idea in order to arrive on the best option by the inspired keywords, our values and mission

and I tweaked the designs and tested different colors, fonts, spacing, alignment and so on.

This step was simply about testing many different ways in which I could execute my logo sketches in order to arrive on the best aesthetics.

Brand Guidelines